The MAC Partnership offers services in the following six practice areas:

1. Value Innovation (Chan Kim, Renée Mauborgne)

The Value Innovation approach states that innovative strategies are best pursued by defining new market space from the buyer’s vantage point, rather than by trying to influence the competitive and structural factors of existing industries. It shows that value can be created from the development of new business models rather than new technologies, and highlights how to lead the transformation of the company through the use of an epidemic-like, “tipping point” logic.

2. Experience Co-Creation (CK Prahalad, Venkat Ramaswamy)

The Experience Co-Creation approach demonstrates that in an increasingly large number of industries, the ability to innovate has moved away from the “back room” of organizations to the point of interaction with customers. Companies’ new core competences involve allowing the customer to co-create the experience with the company through a combination of technology-based and social interactions.

3. Technology Brokering (Andrew Hargadon)

Technology Brokering shows that bold invention by inspired creators is overrated. True innovation comes from the patient recombining of existing technologies to solve new customer problems. Doing so requires putting in place a process that systematically links the external needs of the market with existing technologies, through a brokering of internally and externally available solutions.

4. Ambidextrous Organization (Michael Tushman, Charles O’Reilly)

The Ambidextrous Organization framework demonstrates that companies cannot expect the same people inside an organization to excel at both execution and innovation. The best solution for organizations is therefore to separate its execution-oriented component of the organization from its innovation-focused one. Ultimately, both components need to be linked together by top management in an ambidextrous organization

5. Lifelong Client Loyalty (Andrew Sobel)

Lifelong client loyalty is a unique approach to help professionals differentiate themselves in services markets characterized by intense competition, commoditization, and sophisticated, knowledgeable clients. It offers a comprehensive framework for how professionals in all fields can build broad-based, enduring relationships with their clients and customers, and eventually develop new innovative service offerings for them.

6. Mapping (various authors)
The Mapping process identifies which issues stand in the way of better performance. It is a workshop-based approach, aimed at facilitating the discovery of the organization's problems by a group of executives. Mapping produces clarity, focus and alignment on what problems to tackle, and how to tackle them.

7. Leadership (Jo Owen)
Our research based approach to leadership is based on three principles which break the traditional mould of leadership thinking.